Who this is for

Blood sugar. Blood pressure. Cholesterol.

Three numbers. Same person. Same dinner.

Most health apps make you choose which condition you're managing today.

Real life doesn't.

You're still one person trying to work out what to eat tonight, whether to move afterwards, and how to do all of this again tomorrow without turning your life into a spreadsheet.

Your doctor handles the treatment. Percy handles the ordinary bit in between.

Normal Range Club

Type 2 diabetes.What a pain
in the arse.

Everyone knows the theory.

Eat better. Move more. Pay attention.

Then Friday night arrives.

Your mates are ordering dinner, the menu is open, and suddenly you're doing more calculations than the bloody accountant.

What do I order?

Most apps are very good at telling you what already happened.

Percy tells you what to do next.

Percy, the Normal Range Club clerk — a deadpan cartoon pickle — inspecting a plate of grilled chicken, rice, greens and cucumber with a magnifying glass.

Ask about the menu. Snap the plate. Tell him what's in the fridge. Ask what to do after dinner.

You get a straight answer in seconds.

No lecture. No hunting through a database. No pretending you're going to weigh a chicken breast on a Friday night.

Free for 7 days · no card · then US$5/month

Good food.*Bad pancreas.*No bullshit.
Campaign poster: DIABETES ALREADY TAKES ENOUGH BRAIN SPACE. Let’s not give it dinner as well.
Meet Percy

You ask.
Percy answers.
Right now.

Percy is the deadpan little clerk living in Normal Range Club.

He's there for the ordinary moments where all the useful advice in the world somehow stops being useful.

Fridge open? Ask him.

Menu open? Ask him.

Already ate it? Tell him.

Ten minutes free and wondering whether moving would be useful? Ask him.

Percy looks at where you are, what you've told him, and what you're trying to do — and gives you the next useful move.

He isn't a cheerleader.

He doesn't give your lunch a gold star.

He doesn't turn a bad Tuesday red.

He looks at the job in front of him, gives you an answer, and gets out of the way.

That's Percy. A clerk, not a lifestyle guru.
How it works

Ask it.
It answers.
Change one bloody thing.

1

Ask something real.

"I'm at the mamak. What do I order?"

Type it. Photograph the menu. Or snap what's already sitting in front of you.

No form first. No lesson first. No twenty-minute setup.

2

Percy gives you the answer.

Not a score. Not a red-amber-green judgement. An answer.

What looks good. What he'd change. What to put beside it. What to do next.

3

Change one bloody thing.

One. Not twelve.

Because changing twelve things on Monday is a fantastic way to be doing none of them by Friday.

When one change starts surviving real life, Percy can help you find the next one.

That's the loop:ask → answer → act → carry on with your day.

A week with Percy

Today matters.
But so does what
keeps happening.

Percy isn't only there for one dinner.

As you use NRC, your ordinary days start joining up.

What you ate. What you asked. What you actually did. The things that keep coming back. The routines that worked. The ones that didn't survive Wednesday.

1 · Snap what you're actually eating.
A real plate of rice, sambal, fried chicken, egg and greens, photographed on the table exactly as it was eaten.
2 · Percy does the counting.
The real app reading that exact plate: fried chicken, fried egg, ikan bilis sambal and stir-fried bitter gourd, each with its own estimated calories and a total, marked AI ESTIMATE, every number correctable with a tap.
3 · Get on with the rest of your day.
The real app's home screen after logging: counted so far, what's left of your own daily guide, the day's plan, and Percy telling you to sit with it a minute.

4 · Once a week, the week comes back to you.

A weekly card from the real app, filled with our own demonstration numbers — showed up, food counted against the member's own guide, sessions moved. Not a member's week, and nothing on it is scored, ranked or coloured.

Real screen from the real app · the numbers are ours, typed into a demonstration account — not a member's week · nothing on it is scored, ranked or coloured

Your weekly review is facts, not judgement.

No score. No percentage. No "bad week".

Just what happened.

Then Percy can help you decide what is actually worth changing next.

Memory is there to make the next decision better — not to turn your life into homework.

About your photo: NRC doesn't keep the meal image. It is sent to Google's AI service to be read, then discarded by NRC. Google's handling may differ depending on the service we use, so don't photograph anything sensitive. How photos are handled →

What's in the app

One clerk.
Nine jobs.

You shouldn't need nine apps to get through one Tuesday.

💬 Ask Percy

Food. Movement. Tonight's dinner. Tomorrow's breakfast. "What do I do now?"

Ask normally. He answers normally.

📸 Snap the plate

Take a photo.

Percy identifies what's there, estimates the food and calories, and lets you correct anything he got wrong.

Because AI occasionally looks at dinner and has a small breakdown.

🔢 Scan the barcode

Turn the packet around.

Percy pulls the label information from the food database and shows you what is actually in it.

Much more useful than whatever "PROTEIN POWER" means on the front.

Label data comes from Open Food Facts, an open public database, used under the ODbL licence.

📋 Photograph the menu

This is the one the whole thing was built for.

Menu open. People waiting.

Photograph it and Percy tells you what he'd order.

⚡ Let Percy count

Percy keeps a rough running guide for the day based on what you've told him.

You eat. He counts.

Seems a fair division of labour.

👨‍🍳 Chef Percy

Tell him what's in the fridge.

Get something you can actually cook, with the numbers per serving.

No mandatory chia seeds. No ceremonial Sunday meal prep. No ingredient that requires a passport.

🏋️ Trainer Percy

Tell Percy how much time you've got and what equipment exists.

He builds the session from there.

Tell him about something you need to avoid and he remembers to steer around it until you tell him otherwise.

📍 Nearby

"I fancy noodles."

Good.

Percy finds actual nearby places serving them and helps you work out what to order.

Not six salad bars you never wanted to visit.

Your position is rounded to a rough grid — a few hundred metres — before it goes to any map service. What happens to your location →

📅 Journey

Your days become a week.

Your weeks become patterns.

Journey keeps the useful history so Percy doesn't have to meet you again every morning.

No grade. No streak. No school report.

The real app's Chef screen: the end of a recipe with the bit people get wrong, the numbers per serving, and Percy's note that the recipe came from an AI service, can be wrong, and is not medical advice.
The real app's Trainer screen: a short no-equipment session in plain bullets, why it matters, a Start this button, and the note that this is general movement, not medical or physio advice.

Chef and Trainer, exactly as they look on a phone · the notices you can see on those screens are in the app, not added for this page

Your numbers

If you already take readings, keep them together.

Blood pressure. Blood sugar. Cholesterol.

Type your own readings into Records and keep them on your phone so they're easy to find when you want them — including when you're sitting across from your doctor.

They're your entries. Percy doesn't interpret them.

Free for 7 days · no card · then US$5/month

Why Percy

Another dashboard
wasn't the problem.

There are already brilliant apps for measuring things.

More charts. More scores. More graphs. More ways to inspect yesterday.

Percy was built for a different problem.

It's 7:43pm. The menu is open. What do I do now?
No sensor
required
You don't need a CGM stuck to your arm before Percy becomes useful. Open it. Ask something.
No perfect log
required
Miss breakfast. Forget lunch. Disappear for three days. Percy doesn't sulk. Ask the next question when you need him.
No grading
No streak to protect. No score telling you Tuesday was morally inferior to Monday. Your week is information. That's it.
The answer comes
before the lesson
You can learn why afterwards. First, let's sort dinner.

Decision first. Memory second. Education through action.

The price, since you'll wonder

Five dollars
a month.

Seven days free.

No card.

Use the whole thing.

Ask Percy real questions.

If you want to keep him after the week, it's US$5/month.

If you don't, don't.

No annual plan. No premium tier. No secret "Pro Max Pancreas Edition".

Five dollars. That's it.

No card · then US$5/month if you choose to continue

Cancel whenever you want.

Right now cancellation is one email to the NRC support address. One-tap cancellation inside Settings is coming; until then, email is the route.

Your subscription stops renewing after cancellation and any paid period you've already bought runs to its end.

Stripe handles the payment. Full billing terms →

The name

Why "Normal
Range Club"?

Yes, there's an obvious blood-sugar joke in there.

Well spotted.

But "normal" is the bit I actually care about.

Because this stuff has a nasty habit of taking up more space than it was invited to.

Breakfast becomes maths.

Dinner becomes a decision tree.

Someone offers you birthday cake and suddenly a committee has convened.

You go out for noodles with your family and somehow your pancreas is guest of honour.

Normal is the fucking goal.

Food should get to be food again.

Dinner should get to be dinner.

A bad Tuesday should get to be a bad Tuesday — not evidence that you're a terrible person.

You're not a patient twenty-four hours a day.

You're a person who happens to have this stuff to deal with.

That's the club.

Not perfect.

Not pretending anything vanished.

Just getting good enough at the ordinary decisions that you can get back to the ordinary life around them.

Poster: NORMAL IS THE FUCKING GOAL. Food is food. Dinner is dinner. You’re still you.
The bloke behind the pickle

Why I built
the little bastard.

Free pharmacy screening, 2015.

Walked in fine.

Walked out with type 2 diabetes.

Then came years of doing what I thought I was supposed to do — running, lifting, changing food, changing everything at once — and having absolutely no idea which bit was helping.

The advice wasn't the problem.

There was loads of advice.

The problem was Tuesday.

The fridge at 7:10pm.

The menu with four people waiting.

The office biscuits.

The week where everything went sideways and dinner became toast at half nine.

Nobody was standing there answering the stupid little question that actually decided what happened next.

So I built the thing I wanted standing there.

Ten years of ordinary Tuesdays shaped Percy.

Not because my body is your body.

It isn't.

But because I know exactly how ridiculous it feels when a condition that already occupies enough brain space starts asking what you're having for dinner as well.

🤦 Jason fucked this one up I once ate a lunch I actively hated every day for a fortnight because a man on the internet said it was optimal. Lost nothing except the will to live. If a plan makes you miserable, it isn't a plan. It's a countdown.
Jason Choo, founder of Normal Range Club.
Ten years of this.
Still eating rice.
Pancreas dept.
currently unavailable
What you're actually in for

Normal food.
Eaten by a normal
knackered person.

Poster: YES. THAT'S RICE. Everyone calm the fuck down. A bowl of white rice with spring onion and sesame.
Poster: I'M ORDERING TAKEAWAY. NOBODY PANIC. A takeaway box of chicken, rice and greens.
Poster: MEAL PREP FOR PEOPLE WHO HATE MEAL PREP. Cook once, eat like a grown-up.
Fresh vegetables
are lovely.
Frozen ones have the advantage of not dying slowly in your fridge while they judge you. Both are vegetables. Only one of them gets eaten.
Took 12 minutes.
That's roughly the standard round here.
⚠ Warning:
contains
carbohydrates
Because it's food. Rice, bread, pasta and potatoes are all still allowed to exist. So are you.
Sad salad
of the week
Nothing here gets eaten as punishment. If a plan makes you miserable, it isn't a plan. It's a countdown.
Book cover: THE NORMAL RANGE SYSTEM. A simple, repeatable system to eat, move and live well with type 2 diabetes. By Jason.
Prefer to read first?

The Normal Range System.

Thirty-two pages.

The stuff I worked out the slow way, written down properly.

No app required.

No membership required.

It's yours once you buy it.

US$12 · PDF · 32 pages · yours to keep

Book cover, not yet published: BLOODY DIABETES. WHAT THE HELL DO I EAT NOW? By Jason Choo, The Bloody Diabetic.
Coming next

"Okay — but what do I
actually eat?"

That's the next book.

It isn't finished, so I'm not selling it to you.

Questions you're actually asking

Go on then.

Do I have to give up rice?

No. I eat rice every week. I'd last about a fortnight on any plan that said otherwise, and so would whoever wrote it. Nothing gets banned here — what changes is what's sitting next to it.

I've got high blood pressure and cholesterol, not diabetes. Is this for me?

Yes. It's built for people carrying any of the three, and most people I know are carrying more than one. Your doctor handles the treatment. Percy handles the ordinary bit in between: what's for dinner, what to have with it, whether to move afterwards.

Are you a doctor?

No, and I'll never pretend to be. Neither is Percy. Your doctor runs your treatment, full stop. Percy picks up the ordinary bit after the appointment: your doctor says less fried food and more walking, Percy helps you actually do that on a wet Tuesday.

Do I need a CGM or any other sensor?

No. You don't need a CGM stuck to your arm before Percy becomes useful. Open it. Ask something.

Do I have to log everything?

No. Percy knows exactly as much about you as you tell him, and nothing more. Feed him your week and he answers like something that actually knows you. Feed him nothing all fortnight and he still answers. Nothing chases you.

What happens to the photo of my dinner?

NRC doesn't keep the meal image. It is sent to Google's AI service to be read, then discarded by NRC. Google's handling may differ depending on the service we use, so don't photograph anything sensitive. How photos are handled →

Can I keep my own readings in it?

If you already take readings — blood pressure, blood sugar, cholesterol — you can type them into Records and keep them on your phone, so they're easy to find when you want them, including when you're sitting across from your doctor. They're your entries. Percy doesn't interpret them.

What does it cost?

Your first 7 days are free — no card, so it can't sneakily roll into anything. After that it's US$5 a month if you want to keep it, and you can stop whenever you like. That's the entire pricing page.

What if I have a rubbish week?

Then you have a rubbish week. Everyone does. Nothing gets taken away and nothing goes on a chart. We pick it up on the next ordinary day, which is the only kind of day that ever really counts.

How do I get Percy?

Tap the button, put the app on your phone — about a minute, no app store required — and sign in with Google. Requests are approved personally, usually the same day. Once your access is approved, your free seven days begin. Then ask Percy something real: what's for dinner tonight?

Right then

You've read
enough advice.

You could read another article.

There are millions.

Or the next time you're staring at a menu wondering what the hell to order, you could ask Percy.

A straight answer. In your pocket. When it actually matters.

7 days free · no card · then US$5/month if you choose to continue